Chances are, you have a Gmail account in today’s digital age. This is a very popular free email service generously offered and supported by Google. As per TechCrunch, Gmail currently has a user base of more than one billion active monthly users.
But did you know that your favorite Gmail account is now equipped with a useful analytics tool? And I am not talking about Google Analytics, the company’s primary analytical tool for measuring web traffic. Google has launched an analytics tool made especially for Gmail back in 2018. It is called EmailAnalytics and it has many customizable visualizations. Before that, Gmail was lacking some advanced features like an ability to analyze the number of emails sent or received in an hour or by a particular user, etc.
Why do you need Gmail Analytics?
So, what’s the point to have analytics behind your email service? Having this tool makes our life easier in several significant ways. EmailAnalytics allows you to perform all sorts of analysis of your email account and provides visualized analytics to help better understand email usage. This tool has numerous data points and visualizations that help interpret statistical data and make better data-driven decisions.
The privacy and security is another benefit of this tool. You don’t have to worry about losing your data as it is backed up on the Google cloud.
How does EmailAnalytics work?
It uses the Google-supported APIs to access data. It retrieves this data from the metadata contained in email headers.
Note: It is important to mention that EmailAnalytics doesn’t count spam or deleted emails when it is generating its reports.
Privacy and robust security is another benefit of this tool. There is no breach of privacy as data is used to form the reports and it stays on Google cloud. You don’t have to worry about losing your raw data as it is backed up on the Google cloud.
You can check this simple guide to learn how to start using this tool to get insights about your Gmail account.
Top 8 Features of EmailAnalytics:
- A number of emails sent and received. It allows you to analyze the number of emails sent or received (including information on which day of the week the most emails were sent or received).
- Email breakdown by day and time. EmailAnalytics provides a visualized breakdown of hourly and daily use of email.
- Top senders and recipients. It allows you to find out about users on the top of the sending list and those to whom the most emails were sent.
- Stats on conversations and threads. EmailAnalytics also keeps track of how many emails did you initiate or were involved in.
- Word counts. The tool can track the number of words written in a particular email and calculates the average word count of emails.
- Response Time. EmailAnalytics monitors the response time (amount of time needed to reply to an email).
- Most emailed contacts. The tool allows filter down the most emailed contacts and to manage response time and optimal time for those contacts.
- Convenience: The Gmail Analytics tool will automatically send you an email with the monthly report.
How this email analytics data can be used
There are a number of applications when we talk about using this data. Some of the common uses are:
- In personal productivity optimization. You can use your email usage data, stats, patterns, for improving your productivity. — Some users will rely on the visualized insights for their own personal use, You may measure how much time you spend on different email-related activities, and concentrate your future efforts on the most cost-effective ones.
- In employee monitoring and tracking. Yes, employers can use business Gmail accounts to monitor how workers use work time, calculate their performance, identify problematic employees who use email inefficiently. The tool also enables users to identify top email performers. In this respect, EmailAnalytics is similar to other apps like TimeCamp or Toggl.
- In Project ROI — when the data is used to determine how much time you spend on each project relative to how much money that project returns. For example, you may be able to find out that one client needs 50% as much attention as another one, but pays the same amount of money or even less. That’s how you know what clients you should be focused on based on the ROI analysis.