If you are a blogger or a young journalist, you are probably very much into education and self-improvement. And if you want to become an influencer in your field, one of the best ways to keep yourself up-to-date with the latest blogging technologies is to attend the best events for bloggers: specialized conferences and events.
Trade shows can also be very beneficial for you as a blogger and I will discuss them more closely later.
These events provide vast opportunities to learn and enhance your expertise, as well as get limitless content inspiration. But you will get the best advantage and ROI if you find the best fit for your niche. In this case, you will be able to update your, get new ideas, create or improve your action plan, and take your business to the next level.
But there are so many blogging and journalism conferences and events. So, the question is how to choose the best ones from all this variety?
To help you decide what events and conferences might be best for bloggers, I have complied the list below.
Why should you attend trade shows?
Are you a mom who blogs about toys, or a student blogging about traveling on a budget? A person who writes about pets? Attending trade shows will get you the most current information on new products, allow you to collect data and insights into major trends. That will make you a more credible source of information for your audience and give you a competitive advantage.
It’s a good idea not to attend the same events and shows evry year. Change your approach and try something different this year. If you usually attending very targeted events, try going wider. Or, take an opposite approach and visit a more niche show. For example, if you are into Tech-related blogging, attend the Electronic Entertainment Expo (E3) about videogames instead of largest tech shows like CES.
When choosing an event, don’t forget to double-check their rules and requirements. See if they have any serious limitations (like on photography/videography) that can negatively impact your work. That is especially important if you are planning to create a direct coverage of the event on YouTube and other channels.
How to prepare yourself for an industry event?
- Research the event and its agenda.
That will help you to plan your time. You may not be able to attend every part of the show and that is perfectly fine. But you should try to manage your expectations according to reality.
- Develop your plan ahead of time.
That will maximize your efficiency, schedule appointments in advance whenever possible.
Write a detailed plan. Make a list of companies that you want to visit and list of sessions you want to attend. Otherwise, you can easily get overwhelmed trying to run around these vast places – even with a map in your hand.
- Get your tools ready.
Think of all the tools you will need to create your content at the event and get them ready.
While one blogger might be fine with just a smartphone, another might have a whole toolkit in the bag. In any case, think in advance about extra battery or charger, your camera and lenses, cords, microphone, light, and any additional equipment that you use to capture content!
- Prepare your pitch in advance.
Make sure to write a short elevator pitch explaining your value proposition. In a few words, articulate what you do and why your offer is so valuable. Show them how you, as a blogger or journalist, can help them and make the case of the win-win situation. Companies often struggle with understanding why earned media is important and how to tackle it.
- Manage your leads.
Think about an effective way to organize your leads and notes. Don’t forget your digital organizer, voice recorder, or special microphone. If you want to collect business cards, you may need a special card scanner/reader. And don’t forget to bring your own business cards, so you can share them at the conference.
- Sign up for the show’s news alerts.
Very likely, you will receive numerous emails filled with helpful details, navigation tips, etc. from the organizer of the event. But you also want to sign up for news announcements from exhibiting companies. Often, you will have an option to install their official app on your phone and that will make the trick. Many companies (Adobe, Microsoft, etc.) create those applications especially for the event in question.
Getting this information early will help you not to miss out on any important news. You will also be allowed to start creating your content before the event even begins.
What to do during the show?
As you glide through various exhibitions of the show, don’t forget to complete your planned to-do-list. Take photos and videos, make voice notes, and register everything that will help you later to cover the event on social media sites. You can even experiment with live video. Use the event’s official hashtag across all of your channels. That will not only promote the event itself but should help you reach new audiences and thus increase your own blog’s following.
What to do after the show?
When you get home after the show, take your time to write a very thoughtful post to share your experience with the event. You can publish it on your blog, record a video of you talking about this show, promote these pieces of content throughout all your communication channels. Be objective and evaluate the good and bad sides of the event. That will help your readers and yourself in the future (if you decide to go to the same place again).
Below I have compiled the ultimate list of Best Conferences for Bloggers and about Blogging. Please note that with the ongoing COVID-2019 pandemic, many events are moving into a virtual space. Please make sure to double-check all the latest updates about each event! Stay Safe!
List of Best Events for Bloggers in 2020
Jan. 18-19: Adventure Travel Show
Very good conference for travel bloggers. This London event is “the UK’s only event dedicated to experiences off the beaten track.” This 2-day event will teach you how to boost your travel photography, improve your writing, and filming skills. Experts also will be on hand to help you plan your next adventure. The event is scheduled to take place at the Olympia Exhibition Centre in London. However, with the ongoing Covid-2019 pandemic, please make sure to check all the latest updates as to the time and place of this event!
Feb. 1: #BlogHer20 Health
BlogHer Health will celebrate its third year of female storytellers who use their voices to raise awareness for our collective health. For the last 15 years, #BlogHer has hosted health and wellness-oriented, interactive experiences made for content creators, by content creators. Speakers in the past have included Gwyneth Paltrow, Jameela Jamil, and Alyssa Milano, so we expect another instance of inspiring keynotes and networking opportunities. #BlogHer20 Health is scheduled to go down at Rolling Greens in downtown Los Angeles (Instagram-friendly garden space).
Feb. 20-22: WORKBENCHcon
WORKBENCHcon conference is offering you to be a part of the growing network of DIYers, makers (woodworking, etc), influencers & bloggers discovering new techniques, skills, and products while learning how to take your business to the next level. Class will also cover tips for YouTube, Pinterest, and more. The conference is scheduled to take place at the Waverly Renaissance Hotel in Atlanta, Georgia. Check their websites for updates.
Feb. 27-29: Dad 2.0
This event is a great opportunity to learn the tools and tactics used by influential bloggers to create high-quality content, build personal brands, and develop business ideas. You are welcome to connect with influential dads, media, and marketers. The conference topics are Entrepreneurship & Influence, Social Media & Marketing, and Fatherhood & Family. Registration is now open for this ninth annual conference. Workshops, panels, and presentations will take place at the Mandarin Oriental in Washington, D.C.
March 1-6: Alt Summit
Attend this Alt Summit even which should bring together creative female entrepreneurs — photographers, bloggers, shop owners, video bloggers, and more. Attendees are “looking for opportunities to follow their passion, find meaningful work, and contribute positively to the world.” It will take place at several locations across Palm Springs, California.
March 13-22: SXSW
SXSW offers an unparalleled discovery, learning, and networking with creatives across interactive, film, and music industries. The whopping 22 programming tracks will take 10 days and will cover Media & Journalism; Experiential Storytelling; Professional Development; Design; etc. SXSW will take place in Austin, TX. Please check their websites for updates.
Update: SXSW has been canceled due to COVID after Austin declares ‘local disaster’.
April 30 – May 2: Everything Food Conference
The “must-attend food blogger & influencer conference” is the largest foodie event of the year. Open to beginners and experts alike, a Foodie Bootcamp and SEO Retreat also are available as add-ons in the days leading up to the event. Everything Food takes place at the Davis Conference Center and Hilton Garden Inn Hotel in Layton, Utah.
Update: This event has been rescheduled to Aug. 5-7, 2020 due to coronavirus situation. The location remains the same (for now).
May 1-3: Women in Travel Summit
Women in Travel Summit North America welcomes women travel influencers and creators, and the brands that want to work with them. Summit organized by Wanderful will help attendees new to blogging and digital content creation develop their skills. WITS summit will take place in the Marriott hotel in Downtown Kansas City, Missouri.
Update: WITS has been rescheduled to a later uncertain date due to coronavirus pandemic.
May 6-8: Mom 2.0
Mom 2.0 is “a gathering of influencers and leaders who create content online and on air in parenting, entertainment, food, politics, business, marketing, technology, social change, travel, and design.” Over 1,100 attendees will discuss trends and share best practices. The conference will be held at the InterContinental Los Angeles Downtown.
Update: The Mom 2.0 has been postponed due to coronavirus COVID -19 and will take place on Sept. 25-27, 2020. The venue and agenda remain the same. Please check for new updates.
May 8-10: TravelCon
TravelCon is “the place to learn the business of travel media.” Boost your skills in video, photography, writing, and blogging. The intimate three-day conference brings together influencers, industry leaders, and writers to network, learn what’s working in the travel industry and digital travel publishing, and more. Registration for the 2020 event at the New Orleans Marriott in New Orleans, La., is now open.
Update: Due to coronavirus concerns and CDC guidelines, TravelCon conference has been rescheduled and is now scheduled Sept. 18-20, 2020.
May 28-30: #WeAllGrow Summit
Back for a sixth year, the #WeAllGrow Summit will host Latina creators, entrepreneurs, and influencers to cover a range of topics within these tracks: Lead, Create, Monetize, Mentor, and Heal. The theme of this year’s event is “We Are One.” #WeAllGrow will have a retreat vibe at the Riviera Palm Springs in Palm Springs, California.
Update: #WeAllGrow summit was rescheduled due to corona-virus to July 23-25, 2020. Riviera Palm Springs in Palm Springs, CA is still the venue.
June 19-22: Craft + Commerce
With only 400 tickets available, you want to get your ticket to Craft + Commerce early. The conference is designed to help online creators – bloggers, vloggers, freelancers, podcasters, etc. – be inspired by stories from fellow creators and educated by experts to help grow their business. The event will feature short and sweet keynotes (20 minutes each), workshops, and more. It will be held at Jack’s Urban Meeting Place (JUMP) in Boise, Idaho.
Oct. 8-10: ShiftCon
ShiftCon, the “Eco-Wellness Influencer Conference,” will offer the online influencer community three days of health, wellness, and sustainability learning to grow their blogs. Shifters seek healthier and more sustainable lives, promote brands that mirror their values, and help causes that speak to their soul. Purchase an Elite pass for access to additional workshops to help you make more money. ShiftCon will take place at Hotel Irvine in Irvine, California. Check their websites for updates.
Nov. 12-15: International Food Blogger Conference
IFBC will celebrate its 12th year in 2020. More than just a conference, it’s “a food experience” that offers plenty of content, speakers, and networking to food bloggers, writers, and influencers. The event changes locations each year to tailor the content and food to the region. The 2020 event will be held in El Paso, TX. Please check their websites for any updates.
Dec.2: BizApps Bootcamp – Amp Up Your Business (Register your interest)
This event is not really for bloggers but designed for businesses identifying the most suitable solution to replace their legacy applications and processes and for companies trying to maximize ROI through digitalizing and unifying their backend business processes. Building a workforce for today’s digital demands is very important in the current dynamic business environment. The challenge often is finding the best approach to tackle the correct technology for your business. This Bootcamp will address the difficulties and provide proven strategies for successful implementation and future-proofing of critical business applications. You will find out why Microsoft Dynamics 365 is the preferred business management solution for growing SMEs, to push operational excellence, and increase customer satisfaction.
Update: This event was initially scheduled for December 2, 2019, but was postponed. Due to the COVID-19 situation, the event is now ON HOLD till further notice but you can still register to tentatively secure your seat in advance. More details will be provided when the event is confirmed.
Dec. 7: TECHmunch LA
TECHmunch is an event for food bloggers, content creators, and influencers. Attend and learn how to level-up and overcome the competition. A one-day conference will cover the latest tools and tactics for creating top-notch digital content. The traveling conference is usually hosting its final event of the year in sunny Los Angeles but please check their websites for any updates.
As you know, these types of events are excellent for networking and you will definitely make some good new friends among exhibitors and visitors. Now, it is a good time to follow up with them and make those cold leads hot. That might help you to make those relationships more relevant, start working with brands you are interested in and generate a lot of high-quality content for all of your digital assets and channels.
Stay Safe and Have Fun Learning!