If you do not yet have a link building blog, then now is a great time to start one. You need to create a strategy that will consistently bring new links to your blog. Google, Bing and other search engines take into a great consideration quantity and especially quality of internal links and incoming links when calculating your site’s rank. The quality and quantity of backlins (links that point to your website from other websites) is probably the greatest factor for SEO of your website. Relevancy, the second greatest factor, is easier to manipulate than backlinks. In today’s digital world, backlink serves you as a letter of recommendation for your website. Therefore, investing into link building is well worth your money and time.
There are many methods to get links to your site. The common approach usually looks like this: people try to create what they think is a good content (because “Content is King!”) and hope that Google (another “King”) will bring them a lot of traffic. They also think that search engines will rank their websites highly and everything will be just fine. Bloggers hope that some celebrity-like big-shot bloggers will discover them and link to their blogs. The truth is it is not that easy. Good content creation is a must but it will not alone be sufficient to make your site or blog a real success. You will need to work hard to engage public through different channels to make this happen. Use Social networks like Twitter, Facebook, Google+, Pinterest, and others. Start a YouTube channel and create some interesting videos for this channel. Engage your readers all the time!
Let’s take a look at some of link building techniques that are both effective and fairly easy to implement. You can start using them as soon as possible.
Most blogs have a blogroll (Blogroll is a listing of links that usually go to related blogs). A common method for building backlinks is to swap links with another site’s blogroll. This is a great way to get traffic; just make sure that all of your links are displayed in an equally beneficial way. Keep in mind that not all blogrolls are the same as some bloggers are very selective about which sites they want to be linked to, while others are not that picky and will post as many links as they can in attempt to get as many links as possible in return. Make sure that the sites you request a link on have some “quality standards”. You also need to check the blogroll of any sites that are asking to be added to your list of links. Considering this difference in the quality of blogrolls will make your link building process much trickier to maintain but eventually you are going to benefit from this approach and enjoy higher rank due to quality links.
Using this link building strategy will allow you to build up a lot of relevant backlinks pretty quickly and effectively. In addition, you will also become a part of a larger network of sites that are all linked to each other.
You can also contribute to forums. Join various forums but try to choose popular forums that discuss issues that you have interest in. This way you will “do what you like” while promoting your blog and yourself. Participate in forum discussions and use your blog’s URL as your forum signature. Note that not all forums allow using your website’s address in your signature, so read the rules regarding signatures in advance (you can do that before you join a particular forum). Sometimes, you may need to be a member for certain period of time, or have a certain number of posts before you can use your signature with your site’s URL.
Another popular way to get relevant (meaning “quality”) backlinks is to be a guest blogger (person who posts articles on somebody else’s blog). Many bloggers will be happy to have an article on their blog with a new fresh perspective on issues discussed there. And you will also offer another blogger a chance to be a guest blogger on your site. Not only will you get extra links back to your site, but you will also increase your status as an expert on the topic, which will add to your credibility in the eyes of your visitors.
There are many other ways to link building. The important thing to keep in mind is to be persistent and creative about trying different techniques.
Do you want to share your own tips and tricks on link building?