As the Internet is becoming even easier to access through faster 4G and 5G networks and free Wi-Fi in coffee shops, on public transportation, in public parks, airports, restaurants, users are connecting via their mobile phones as it’s never seen before. Last year, the number of mobile users has jumped to a massive number of 4.7 billion!
As the digital landscape swiftly changes and shifts more towards mobile devices, Internet marketers must learn how to appeal to this huge audience and target it more effectively.
The marketing process continues to evolve at a rapid pace as new trends replace old ones.
Mobile marketing is constantly evolving, innovative technologies are appearing that impact the marketing industry in one way or another, creating novel mobile marketing trends or reinforcing existing ones. Artificial intelligence, data-driven marketing, and voice search engine optimization are not exotic concepts anymore. Modern marketing gurus must embrace these technologies to get and sustain a competitive advantage in today’s global economy.
Researchers have been predicting the birth of new channels in mobile advertising in the new decade.
While some big changes are happening in mobile marketing, let’s don’t forget about those channels that have been performing very well and will likely continue to dominate the market in 2020.
So, now it’s a great time to look at what the future of mobile marketing will look like in 2020. Whether you are a leading digital marketing agency or a newbie in mobile marketing, here is a list of some hot trends that you must follow closely in 2020.
Top Mobile Marketing Trends in 2020:
- Voice Search
- Sentiment Analysis
- Artificial Intelligence
Voice Search is not new: it’s been around since 2010 when it gave a big boost to developing digital assistants. But today voice search, voice recognition and voice shopping became a part of our daily life and a big trend in marketing. The reason of this popularity is quite obvious, it is an unparallel convenience of the voice search. Marketers should optimize their digital assets for voice and mobile and adapt their SEO strategy to capitalize on the benefits of the voice search.
Speech apps have proven themselves to be decent search engines. The voice search apps are getting more popular and mature day by day, apps like Siri, Alexa have given the convenience to search through voice input. Voice search is done on various mobile devices, smart speakers, Netflix, Roku, other smart devices. In the US, 50% of the people use voice search and this number is expected to rise in the near future.
Sentiment analysis is an increasing trend in digital marketing and also applies to social marketing, an AI method that tests human communication, as well as relational interpretation of online interactions. A review of emotions allows you to see whether web comments are positive, neutral or negative. It is also helpful for observing a large set of data and providing a certain solution to the major issues from the customer’s point of view.
If you want to make your marketing stand out in 2020, all of your content, emails, offers, product descriptions, and other materials have to be customized. Mobile personalization is important for understanding the workflow of customers. 63% of customers are extremely annoyed by generic messages, 80% claim they are more likely to do business with a company if they have personalized experience and 90% say that they find personalization attractive.
People use text message apps like Facebook Messenger and WhatsApp all the time. Marketers should, therefore, try to take advantage of this opportunity by effectively inserting their offerings into messaging channels. Chatbots are AI bottlenecks designed for customer interaction and knowledge. They allow businesses to respond quickly, answer to any concerns and requests, offer additional content, help with a registration process, and more. In other words, chatbots can relieve the pressure from your operation by addressing a huge number of customer requests simultaneously. With this development, marketing is becoming more conversational. Conversational marketing facilitates a real-time one-to-one connection between marketers and customers. Many major brands like Whole Foods, Staples, Sephora are using chat bots on their websites.
Artificial Intelligence or AI has been an important factor in 2019 and this trend will only grow further in 2020 and beyond, especially where the voice search is involved. AI and data science have revolutionized the automotive industry, including vehicle communication, risk assessment, etc. We can see wide usage of Artificial Intelligence in many new mobile apps – from speech and facial recognition to chatbots. AI and IoT today can analyze consumer behavior and search patterns, and use that data to help understand how exactly customers find their products and services. AI is empowering areas like E-commerce transactions, product recommendations, email personalization, content creation, and others.
In the post-coronavirus era, Artificial Intelligence will likely transform the field of online learning and make it bigger than ever before.
Invest in a better understanding of your customer’s online journey. New analytical tools enable us to understand the differences in consumer actions across different channels by providing people-based attribution (PBA) that captures every touch point regardless of customer’s device, platform, or operating system. This data will be priceless for effective mobile advertisement campaigns.
Always take a complete understanding of the customer’s online experience. Pay close attention to the placement aspect of your advertising strategy as many fantastic new technologies and tactics develop quickly (both those who work for you and against you). However, as the expression goes, a house is only as solid as the base on which it is built.